MoneyLion partners with NFP and Nationwide to give members direct access to insurance & financial wellness offerings

By Pavithra R

MoneyLion, the provider of leading digital finance platform, has announced a new partnership with leading insurance broker NFP to provide its members with direct access to insurance and financial wellness offerings that can help support their financial journey.

The collaboration, powered by NFP’s InsurChoice program, enables MoneyLion members to shop for and buy insurance products and solutions through its all-in-one financial platform, where they already bank, borrow, save and invest.

“Knowing what type and how much insurance to buy can be a daunting experience for many people, and yet it is a critical foundation for any financial plan. As a leader in digital technology, insurance underwriting and customer service, Nationwide is a natural fit to help our members evaluate the insurance options that are right for them,” said Dee Choubey, MoneyLion co-founder and CEO.

With this announcement, the FinTech is also introducing MoneyLion Marketplace, a platform that matches members with category-leading brands, offers and value-add resources that are tailored to their personal needs. The announcement makes Nationwide the first insurance provider available to MoneyLion members via NFP and through the MoneyLion Marketplace platform.

The new MoneyLion Marketplace extends the range of tools and services available for members making it easy to manage their financial lives through the convenience of a single digital app. The firm’s AI-powered fGPS technology provides members with personalized financial guidance. This individualized guidance will be linked directly to MoneyLion Marketplace to help members find highly-relevant partners and offerings.

“Meeting the customer where they are is an important focus in Nationwide’s strategy and key to our innovative partnership with NFP and MoneyLion. Partnering with NFP to provide a digital solution utilizing MoneyLion’s Marketplace will enhance the customer experience and attract consumers who want to quickly and simply quote and purchase insurance online,” said Gary Douglas, president, Nationwide National Partners.

Founded in 2013, MoneyLion is a leading mobile finance platform that empowers consumers to take control of their financial lives through better products for borrowing, saving, and investing. It uses superior analytics and machine learning-based risk technology to gain a 360-degree view of its users’ personal finances, enabling better underwriting and the development of tailored financial product offers.