MoEngage rolls out ‘MoEngage for Financial Services’ to help financial institutions

By Gloria Mathias

MoEngage, an insights-led customer engagement platform, has introduced a new solution, ‘MoEngage for Financial Services.’ which aims to help financial institutions stay competitive in the digital era.

MoEngage’s New Financial Solution supports financial institutions in accelerating innovation and strengthening customer relationships despite the ongoing flux in the finance microsphere. A critical area financial service brands need to focus on is customer experience.

Raviteja Dodda, the CEO and co-founder of MoEngage, emphasizing the need for a “digital transformation catalyst” in the financial industry, shared, “Financial brands need access to real-time and actionable customer data without compromising agility and security. With ‘MoEngage for Financial Services,’ financial brands can build digitization flywheels that drive growth and enhance customer experiences.”

MoEngage’s new solution aims to help financial institutions understand customer preferences, suggest relevant products or services, and ensure data security and compliance with local laws.

Legacy MarTech stacks, which rely heavily on external agencies and lack flexibility, hinder progress in these areas. These traditional platforms also struggle to engage customers in real-time and cannot reach them through multiple touchpoints, resulting in frustrated teams and unnecessary spending. ‘MoEngage for Financial Services’ tackles these challenges. This agile, security-first solution helps financial institutions unify and analyze data, personalize communications, automate processes, and engage and convert customers. By providing a single, secure platform, MoEngage enables easy and frictionless interactions between customers and financial brands, whether through mobile apps or web browsers.

MoEngage is trusted by more than 1,200 global consumer brands, including Punjab National Bank, IndusInd Bank, TATA Capital, Policybazaar, Standard Chartered, Citi Bank, Ally Bank, and more.

MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.