Mobile marketing software Pulsate partners CUNA Mutual Group

By Gloria Methri

Mobile-first customer engagement platform Pulsate has entered a partnership with CUNA Mutual Group. The platform enables Credit Unions and Community Banks to grow wallet share and deepen member relationships with personalized offers.

The partnership will see CUNA Mutual Group’s CMFG Fintech Solutions division add Pulsate to its suite of offerings.

“The credit union industry is going through a digital transformation with mobile at the forefront of its future. Pulsate enables us to offer our wide network of credit union customers an opportunity to future-proof their business while better serving their members with real-time relevant offers delivered at the right time and place,” said Ronny Chapman, SVP Technology Solutions at CUNA Mutual Group.

Presently, Pulsate works with 250 credit unions and community banks, reaching over 19 million consumers with its personalized offers delivered through push notifications, in-app messages, newsfeeds, and email.

Pulsate uses in-depth data to segment and profile members and match them with the right offerings. It triggers these offers to be delivered at the right time and place. By leveraging real-time behavioural analytics, Pulsate supports members on their decision-making journey, automating the delivery of the next best messages based on real-time actions shared.

“We are on a mission to help credit unions keep and strengthen their personal connections with members in the mobile world. Our customers see the impact of replicating the human touch in the digital world with 28x improvements in engagement and conversions. We are delighted to be working with CUNA Mutual Group and its CMFG Fintech Solutions team to bring Pulsate to credit unions as part of its ongoing ethos and commitment to always help the industry better serve its members” said Sarah Martin, CEO, Pulsate.