back Back

Mobile marketing software Pulsate partners CUNA Mutual Group

By Gloria Methri

February 27, 2023

  • CMFG Fintech Solutions
  • CUNA Mutual Group
  • Customer Engagement
Share

Pulsate, Customer Engagement, Mobile Marketing Software, Profile Management, Digital Transformation, FinTech, Ireland Mobile-first customer engagement platform Pulsate has entered a partnership with CUNA Mutual Group. The platform enables Credit Unions and Community Banks to grow wallet share and deepen member relationships with personalized offers.

The partnership will see CUNA Mutual Group’s CMFG Fintech Solutions division add Pulsate to its suite of offerings.

“The credit union industry is going through a digital transformation with mobile at the forefront of its future. Pulsate enables us to offer our wide network of credit union customers an opportunity to future-proof their business while better serving their members with real-time relevant offers delivered at the right time and place,” said Ronny Chapman, SVP Technology Solutions at CUNA Mutual Group.

Presently, Pulsate works with 250 credit unions and community banks, reaching over 19 million consumers with its personalized offers delivered through push notifications, in-app messages, newsfeeds, and email.

Pulsate uses in-depth data to segment and profile members and match them with the right offerings. It triggers these offers to be delivered at the right time and place. By leveraging real-time behavioural analytics, Pulsate supports members on their decision-making journey, automating the delivery of the next best messages based on real-time actions shared.

“We are on a mission to help credit unions keep and strengthen their personal connections with members in the mobile world. Our customers see the impact of replicating the human touch in the digital world with 28x improvements in engagement and conversions. We are delighted to be working with CUNA Mutual Group and its CMFG Fintech Solutions team to bring Pulsate to credit unions as part of its ongoing ethos and commitment to always help the industry better serve its members” said Sarah Martin, CEO, Pulsate.

Previous Article

February 27, 2023

Popkorn Fintech chooses Scienaptic’s AI-powered credit decisioning platform to enhance automotive lending

Read More
Next Article

February 27, 2023

Mastercard and Vesta partner to deliver digital fraud detection solutions for APAC

Read More








IBSi Daily News Analysis

Cybersecurity, financial services

May 17, 2024

CMFG Fintech Solutions

Most of KSA organizations uses AI in their cybersecurity strategies, study shows

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

May 17, 2024

The Weekly Wrap: all you need to know by Friday COB | May 17th

Read More

May 17, 2024

INSTANDA & UnderwriteMe team to transform life insurance with no-code tech

Read More

May 17, 2024

M&T Bank taps nCino & Rich Data Co. to manage credit risk and loan performance

Read More

Related Reports

Sales League Table Report 2023
Know More
Global Digital Banking Vendor & Landscape Report Q1 2024
Global Digital Banking Vendor & Landscape Report Q1 2024
Know More
Wealth Management & Private Banking Systems Report Q1 2024
Wealth Management & Private Banking Systems Report Q1 2024
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q1 2024
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2023