Mastercard extends partnership with Banque Misr in Egypt
By Leandra Monteiro
Building on their successful strategic collaboration, Banque Misr, signed a long-term cooperation agreement partnership with Mastercard to provide the bank with the latest digital payment technology to provide new products, services and innovative solutions to customers, from all segments, and to support digital solutions with advanced and competitive advantages.
As part of the collaboration, Mastercard will leverage its innovative payment technologies to provide Banque Misr with the necessary tools and solutions to translate the bank’s ambitious transformation and growth plans into reality. In addition to unlocking new business value, boosting operational efficiencies, and creating meaningful customer experiences, Banque Misr will benefit from bespoke issuing, acceptance, consultancy, and long and short-term advisory services.
Leveraging its Advisors Client Services Hub, Mastercard will help redefine the bank’s offerings and optimize customer engagement through top-of-the-line advisory services that deliver tangible value, drive traction and loyalty, and boost convenience, security, and control. The collaboration seeks to increase the volume of consumer transactions and accelerate the shift towards a cashless society.
Mohamed El Etreby, Chairman, Banque Misr, said, “We are proud with the success that we have collaboratively achieved with Mastercard over the past few years. We are confident that this partnership will support our commitment to expand our services and offer our customers a unique, seamless digital experience. Banque Misr is continuously working to enhance financial inclusion and taking the necessary actions to support this mission ultimately uplifting the Egyptian economy.”
“This partnership aims to support digital transformation and the financial technology pillars which focuses on connecting unbanked segments of society to convenient financial solutions. In turn, we work on curating partnerships that enhance our financial and non-financial services tailored specifically to them and delivered through our wide branch network across Egypt.”
“We are thrilled to extend our longstanding partnership with Banque Misr that contributes to fast-tracking the growth of the digital payment landscape and paving the way for a sustainable digital economy in Egypt,” said Dimitrios Dosis, President, EEMEA, Mastercard. “Carrying on our successful track record, the agreement reaffirms our ongoing shared commitment to developing the cashless ecosystem by introducing new products and capabilities that strengthen the bank’s value proposition and diversify its digital payment portfolio.”
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