Mashreq launches ‘Mashreq NEO’ segment in Egypt

By Delisha Fernandes

Mashreq has launched its new segment, Mashreq NEO, to offer simplified and innovative banking experiences in Egypt.

The launch of the Mashreq NEO segment reinforces the bank’s commitment to providing innovative banking services. It is part of Mashreq’s broader strategy to enhance customer experience and provide innovative banking solutions.

“Today marks a key turning point in our journey to drive financial inclusion in Egypt. The launch of Mashreq NEO is more than just a new segment; it’s a commitment to providing our customers with simplified and innovative banking experiences.” said Amr El Bahey, CEO of Mashreq Egypt. “As we continue to innovate, our focus remains on our customers. As such, Mashreq NEO is specifically designed to offer our customers a seamless, efficient, and secure banking experience. We look forward to seeing the positive impact this launch will have on the financial inclusion landscape in Egypt.”

Mashreq NEO will cater to customers from all parts of Egyptian society, allowing them quick and seamless access to banking services. Mashreq NEO will be available for Egyptian citizens starting with the minimum age of 15 years.

Prospects can enjoy a unique banking experience that fulfils their on-the-go banking needs by applying for a Mashreq NEO account through Mashreq Egypt mobile application in a quick and seamless process. The bank shall launch the service in Cairo first before making it available in governorates in the Arab Republic of Egypt.

The Mashreq NEO account offers a myriad of benefits and reward points on debit card transactions. New customers will receive up to EGP1,000 welcome bonus based on their spending and up to EGP1,800 balance-based bonus in the first year.

Mohamed Talaat, Head of Retail Banking of Mashreq Egypt, said “Our primary focus in Mashreq Egypt is to continuously offer a variety of different customer centric products and services that suits different segments’ needs. Launching Mashreq NEO segment will be a great added value to our bank’s unique value propositions with its innovative, tailor-made offerings in line with customers’ lifestyle and day-to-day needs. Also, Mashreq NEO will offer a unique customer experience right from customer on boarding convenience and ease of use to an extremely attractive loyalty program across all customer banking activities.”