M2P FinTech acquires Goals101, a Transaction Behavioural Intelligence platform

By Gloria Mathias

M2P Fintech has announced the multi-million-dollar acquisition of Goals101, the Transaction Behavioural Intelligence provider (TBI) in India and other geographies.

Goals101, known for its expertise in Transaction Behavioural Intelligence, has developed a platform that runs on advanced algorithms and analytics tools that provide invaluable insights into consumer transaction patterns and orchestrate actionables.

This acquisition empowers M2P Fintech to leverage Goals101’s technology and integrate it seamlessly into its existing suite of financial services. By combining M2P’s robust fintech infrastructure with Goals101’s analytics, the companies aim to revolutionise the way financial transactions are understood and optimised.

Post-acquisition, the Goals101 team will continue to work on rolling out new data capabilities, leveraging its big data platform to create more facets of personalisation in financial products for customers across the world.

Goals101 already works with payment networks and banks across multiple geographies across India, MENA, and Southeast Asia. Goals101 is also working with firm offering Digital Payment in India to help drive Credit and Debit Card interventions to drive better outcomes with speed, relevance and delivering customer delight.

Madhusudanan R, Co-Founder and CEO of M2P Fintech said, ” At M2P Fintech we are committed to bringing together capabilities that will deliver a holistic next-generation banking experience for our customers and Goals101 is a big leap in our ambitions to deliver cutting edge data capabilities. We are certain that Visham, Milan and the broader team at Goals101 will build on the leadership they have created and can leverage the synergies accruing on top of our platform.”

Milan Naik, Co-founder at Goals101 shared, “The deep strategic and product alignment between Goals101 and M2P makes this partnership meaningful. For me personally, nothing could be more exciting than to have the first entrepreneurial venture getting acquired by an Industry leader like M2P. With M2P, I see Goals101 growing exponentially in the years to come”.