Lune launches its financial assistant application in UAE

By Leandra Monteiro

The UAE based personal financial assistant mobile application, Lune, has been launched. Lune’s objective is to increase financial literacy among Millennials and Gen-Z across the Middle East. The company has created a user-friendly tool that makes money management simpler through automated expense insights and educational initiatives across various engagement touchpoints.

Helal Lootah, Lune’s Co-Founder said, “When we started our first jobs, both Alexandre Soued and I found that keeping track of our spending was hard, and saving money was even more difficult. We decided it doesn’t have to be that way, and that’s why we built Lune”.

So far, the Lune Team has made major strides with its admission to the Dubai International Financial Centre (DIFC) Fintech Hive and Area2071 accelerator programmes.

Furthermore, in partnership with the DIFC, Lune is already planning to host a panel discussion on the importance of financial literacy. The discussion will focus on providing tangible solutions that enable individuals to save and grow their wealth. The panel discussion will host four panellists, including, Helal Lootah and Alexandre Soued the Co-Founders, and a number of prominent advocates of financial literacy. Lune is looking to introduce further features in the near future to enhance user experience and their quality of life.