Lirium selected to power digital asset access in Sub-Saharan Africa
By Edlyn Cardoza
Lirium, one of the leading registered providers of B2B2C digital asset infrastructure solutions, entered into an agreement to power digital currency access and settlement services for sub-Saharan Africa’s recently launched blockchain platform Mara Wallet. The Nairobi and Lagos-based financial technology company Mara already has over 3.7 million waitlist users. The full product will be rolled out to other countries starting in Nigeria.
Lirium’s white-label solution will give Mara’s account holders quick and easy access to almost thirty top-traded cryptocurrencies. Mara is Lirium’s first client in Africa, a continent with significant potential for mass adoption of alternative payment methods and digital asset investment, combining surging financial technology innovation with a young population (over 70% of the region’s population is below 30 years of age).
“We are very excited about partnering with Mara, which accelerates our reach in the emerging markets beyond Latin America, our initial area of focus. We are proud to work with a company recently backed by Coinbase Ventures and has a partnership with Circle to facilitate Web3 developer projects through the Mara Foundation,” said Federico Murrone, Lirium AG Founder and CEO. “Lirium’s understanding of crypto, crypto wallets and emerging markets, together with a pipeline of white label DAE products and a disciplined regulatory and compliance approach, makes us an ideal partner for supporting a company such as Mara, as it embarks on building a Pan-African digital financial ecosystem in the region that plans to transform the economic and social future of Africans.”
Lirium’s back-end plug-and-play, fully adaptable API that allows its clients to retain complete control of the end-customer experience without adding additional regulatory or operational complexities is facilitating Mara’s ability to differentiate itself. By seamlessly catering to the specific needs of African users, Mara can now support money transfer and currency trading use cases, allowing them to access US Dollars, Pounds, and Euros to buy and sell crypto and other digital assets. Lirium extends its registered functionalities to its B2B2C clients, providing fully operational regulatory, compliance, treasury, liquidity, custodial, and insurance coverage.
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