Libro Credit Union launches Yooli, a new money management app powered by MX

By Pavithra R

Libro Credit Union, the largest credit union in southwestern Ontario has announced the launch of a new money management app, Yooli, designed to help people take control and improve their financial wellness by using data-driven technology.

Yooli is powered by the MX‘s modern connectivity and data enhancement platform. The app includes an interactive financial health score tool FinStrong; as well as MX’s personal, predictive and proactive financial alerts and guidance. It will be aided by feedback provided by Libro’s Owners who signed up and tested the app’s beta version, which is still in development.

“We know that the more input we have from our Owners, the stronger our app will be. We chose MX because they are the leaders in data enhancement and modern connectivity, we have strong values alignment, and we knew that this partnership would help our Owners become financially resilient. An important pillar for Libro, and this is just one of the ways we hope to achieve that,” said Michael Smit, EVP of Brand and Digital Delivery at Libro Credit Union.

“The name Yooli is a combination of (Yo)u and (Li)bro working together to help you make friends with your money,” added Smit.

The FinStrong tool included in Yooli will use spending, saving, and borrowing behavior from across all connected user accounts to automatically generate a financial health score and roadmap for each owner. Additionally, MX will apply its machine learning capabilities and behavioral transaction data to generate insights that will protect, guide, and inform account holders of anything from opportunities to save more money to duplicate subscriptions and transactions to potential overdraft possibilities.

“The strong alignment of shared purpose with Libro is an important factor that makes this partnership so meaningful. Yooli is brilliantly designed to be an individual’s financial guide, proactively leading Libro Owners to greater financial strength. This is only possible through the combination of modern connectivity and intelligent data powering a delightful money experience from a credit union that truly cares about the financial health of its Owners,” said Nate Gardner, Chief Customer Officer at MX.

“For as long as Libro has been around, coaching our Owners to financial success has always been central to everything we do, and teaming with MX has created new ways to do that. As the world becomes increasingly digital, we want Yooli and our coaches to work together. Think of Yooli as your financial wellness assistant that’s always on, partnering with your coach to help you prosper,” said  Stephen Bolton, CEO and Head Coach at Libro Credit Union.