LenderClose expands marketing team with addition of two vice presidents
By Leandra Monteiro
In Dlouhy’s role as vice president of marketing, he leads LenderClose’s product marketing and brand strategy. In this key position, Dlouhy will drive go-to-market strategies for product innovations, develop and execute digital acquisition strategies, and manage the LenderClose brand’s creative direction.
Dlouhy brings nearly 15 years of marketing experience to LenderClose, having led strategy and execution of integrated growth marketing plans for a variety of B2B and B2C firms. He was most recently director of marketing and communications for Kingland Systems, where he achieved record engagement with robust multi-channel marketing campaigns and a corporate brand transformation. Before Kingland, Dlouhy was a senior manager over marketing strategy and digital marketing for GuideOne Insurance where he developed and executed go-to-market strategies that helped drive profitable growth for the company.
Dlouhy’s experience developing and managing cross-functional teams will be instrumental for LenderClose, which plans to hire an additional 22 employees across multiple departments throughout 2022.
Werts, who is also a vice president of marketing, oversees LenderClose’s demand generation and sales enablement strategy. She will evolve the marketing tech-stack and CRM strategy and elevate capabilities across the organisation to enable the company’s fast-paced growth. In this key role, Werts will leverage customer insights combined with a data-driven approach to demonstrate the value of LenderClose.
Werts joins LenderClose from NCMIC Group, where she was director of marketing. She adds more than 20 years of marketing expertise to the team. At NCMIC, she designed and executed a demand generation strategy that ultimately increased brand search four-fold while reducing the cost of acquisition 3x. Prior to NCMIC, she was director of campaign management for Symphony EYC and a marketing program manager for Wells Fargo. Within each position, Werts was heavily focused on analyzing and improving the customer experience, a chief objective of the LenderClose growth strategy.
Werts’ marketing career is characterised by the development of innovative solutions, practical implementation, and continuous data-driven improvement.
CMO, Jill Skinner said, “With homeowners building historic levels of equity in their homes, there is a strong opportunity to support lenders in the responsible lending of home equity. LenderClose technology helps lenders efficiently scale and provides a streamlined experience for borrowers.”
She continued, “Dlouhy and Werts are key hires to accelerate the growth of LenderClose. In their unique capacities, both Jon and Amanda will advance strategic marketing capabilities, amplify and build product value, and support the success of lender and borrower experiences. They are both experts in their respective fields and care deeply about the needs of borrowers and lenders. LenderClose is at a transformational point, and their talent is well-matched to carry us into the next phase of growth.”