Lavazza selects Adyen to unify digital payments across markets

By Parth Prabhudesai

Adyen has partnered with coffee brand Lavazza to consolidate its digital payments operations across international markets, supporting both business-to-business (B2B) and business-to-consumer (B2C) channels.

The partnership is already active in three markets, with B2B payments live in the United States and direct-to-consumer operations running in the United Kingdom and Australia. A wider rollout is planned across seven markets through 2026 and into 2027, covering both retail and wholesale channels.

The collaboration aims to simplify Lavazza’s payments infrastructure by reducing the complexity of managing multiple payment systems across different geographies. It also seeks to strengthen security and provide a scalable foundation for the company’s global expansion strategy.

On the consumer side, Italy is expected to go live in the second half of this year, followed by the United States and Germany before the end of 2026. In the B2B segment, launches are planned for Australia, the UK, France and Denmark in the fourth quarter. Germany (B2B) and France (B2C) are also part of the 2027 expansion roadmap.

Adyen provides a unified payments platform that integrates transaction processing, data insights and financial services within a single system. The company works with global brands including Meta, Uber, H&M, eBay and Microsoft, and focuses on enabling cross-border scalability without requiring separate payment systems in each market.

Roelant Prins, Chief Commercial Officer at Adyen, said, “The true benefit of a unified platform isn’t just processing transactions; it’s seeing the whole picture.”

He added, “By linking its retail, ecommerce, and B2B channels globally, Lavazza is turning fragmented data into a clear commercial advantage. The phased rollout planned for the upcoming months is a tangible example of this: a path that lets Lavazza evolve consistently, market by market, while maintaining operational continuity across channels and touchpoints.”

The partnership reflects a broader trend of global brands shifting toward unified payment infrastructure to improve efficiency, visibility and international scalability.