Lanistar launches Google Pay in Brazil

By Gloria Methri

Virtual payment card provider Lanistar has gone live with Google Pay operability to its virtual payment card in Brazil. This is the first time the Lanistar service has been approved for use through Google’s proprietary secure payment platform.

Jeremy Baber, CEO at Lanistar, said, “This is a major milestone for Lanistar and its customers, many of whom appreciate the convenience of using Google Pay to make everyday purchases. With speedy and highly secure contactless transactions now fully available to Lanistar users in Brazil, our customers can make the most of our services with minimal stress, which ties in perfectly with Lanistar’s goals and priorities for its users.”

Lanistar has been expanding in Brazil in the last few months, having gone public in the country in mid-2022. The Lanistar mobile app enables customers to manage and control their financial products from one place, with a virtual card to make online purchases or via Google Pay.

The app also integrates with regional payment solutions PIX and Boleto, giving Brazilian customers wide-ranging functionality without the need for a physical payment card.

Google Pay is a mobile payments service developed to power in-app, online, and in-person contactless purchases on mobile devices. It enables consumers to make payments with Android phones, tablets, or watches.

“We are a platform that is still new and growing, but Google Pay integration will be transformational for our customer base and raises us to the next level in terms of functionality. With an established customer base in Brazil, the immediate roll-out of the Google Pay in-market was the logical choice. Our plans for 2023 intend to take the company into other LATAM territories, as well as to a variety of other locations around the world, including the USA, Canada, and Europe,” concluded Baber.