Kotak Mahindra Bank and PVR Cinemas launch co-branded Movie Debit Card

By Leandra Monteiro

Kotak Mahindra Bank (KMBL) and PVR Cinemas, the largest chain of multiplexes in India, announced the launch of the Kotak PVR Movie Debit Card – India’s first co-branded movie debit card. This further deepens their long-standing ‘dosti’ built on two co-branded credit cards – offering ‘a paisa vasool’ experience to movie enthusiasts across India.

To extend the reach to a much larger audience, PVR and KMBL have launched the Kotak PVR debit card with a power-packed value proposition. Kotak PVR debit cardholders will receive joining vouchers and earn points on every transaction on the debit card (at PVR and outside PVR as well), with no upper limit on the points earned. Points can be redeemed all year round on PVR movie tickets and/or on food & beverages at PVR.

Further, Kotak PVR debit cardholders will get automatically enrolled to the PVR Privilege Plus programme, PVR’s loyalty programme, with enhanced benefits – over and above the PVR Privilege programme.

Puneet Kapoor, President – Products, Alternate Channels and Customer Experience Delivery, Kotak Mahindra Bank Limited said, “We are seeing a gradual return to normalcy and are keen to support the resumption of activities. The first signs of recovery in the entertainment industry are visible with movie theatres reporting higher footfalls and eager audiences keen to experience the magic of the big screen once again. We believe that this is just the right time to further strengthen our Dosti with PVR and introduce the first-ever co-branded movie debit card in India, enabling us to serve a much larger segment of our customers who are avid movie-goers.”

“There is a shift in the aspirations of our customers from value buying to experience seeking and Kotak & PVR will ride on the strong growth potential of the multiplex industry by providing a rich product offering that offers an outstanding movie-viewing experience to our customers,” added Puneet.

Gautam Dutta, CEO, PVR Limited said, “We are extremely delighted to associate with Kotak to introduce the First-in-Market, Entertainment Focused Debit Card which will harness the strength of both brands to attract passionate movie goers to our cinemas. Movie viewing is a universal experience spanning across age groups, gender, occupation and geographies, and the unique co-branded debit card that will enable PVR get access to Kotak’s large customer base and reach will help to tap loyal customers. It will assist us further leverage the potential of the PVR Privilege Programme, India’s first fully digital cinema loyalty programme, where Kotak PVR Debit Card holders get accelerated PVR reward points on movie spends. The launch of the Card comes at the right time when the film exhibition sector is showing strong signals of revival with states relaxing restrictions and cinema enthusiasts resuming their movie going habits with the vibrant content pipeline being showcased at the cinemas”.