Klarna announces its launch in Portugal

By Joy Dumasia

Klarna, a leading global retail bank, payments and shopping service with 90 million users globally, officially launches in Portugal, empowering Portuguese consumers with a better shopping experience and greater control, transparency and choice over how they shop, pay and bank. Consumers in Portugal will be able to shop online and split their purchases into three interest-free equal payments (‘Pay in 3’) through both the Klarna app and also when checking out at integrated partner retailers, such as Tradeinn, Sklum, Blackpeach or ISTO, with more Portuguese and international brands to follow soon.

Klarna’s launch of an interest-free and fee-free alternative to high-cost credit comes as Portuguese consumers actively turn away from credit cards, with one of the lowest penetration of credit cards in Europe, and choosing debit for their day-to-day spend.

In the Klarna app, consumers will be able to ‘Pay in 3’ at any online store, regardless of whether they are a Klarna retailer or not, thanks to the innovative ‘Shop Anywhere’ service. The Klarna app provides a shopping browser with a broad range of solutions and features that make shopping more accessible and enjoyable: unlock deals and price drop alerts, manage payments, and view delivery tracking. Consumers will soon be able to collect Klarna loyalty cards, access even more money-saving tools and participate in live shopping events.

Similarly, consumers who use Klarna at a retail partner’s online checkout will be able to split their purchases interest-free, benefiting from greater flexibility and convenience. Klarna’s launch will help Portuguese retailers, both big and small, adapt to a shifting retail landscape enabling them to improve their customer experience in response to changing consumer preferences whilst accessing a much wider community of global consumers.

Sebastian Siemiatkowski, Klarna’s Co-Founder and CEO, said: “I am excited to launch Klarna in Portugal, a country with a population of early digital adopters who have already started to actively turn away from high-cost credit options. We look forward to offering Portuguese consumers more sustainable shopping and payment options. At Klarna, we believe that everyone deserves a better way to shop, pay and bank with more control, transparency and flexibility. We’re here to help create choice and more competition, which is in the best interest of the consumer.”