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Klarna announces global roll-out of a new all-in-one shopping app

By Joy Dumasia

November 09, 2021

  • BNPL
  • Ecommerce
  • Europe
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Klarna, the global payments provider and shopping platform, has revealed it’s new all in one shopping app across Klarna markets. The new Klarna app will fundamentally change the end to end shopping experience, placing consumers firmly in control with an app that meets their real needs.

Consumers can shop at all online stores through the app, explore exclusive deals and personalised shopping collections, save items and unlock price drop notifications, view items’ delivery tracking, manage payments and returns, and more. With Klarna’s interest-free shopping feature, consumers can now use Klarna’s payment methods at all online shops, regardless of whether they are directly partnered with Klarna or not.

Additional features will soon become available that will further bridge the gap between shopping and payments. This includes a collective loyalty card space, additional money-saving tools, social features such as live shopping events and product data that will make price history, reviews, store availability visible, and much more. Klarna will also enable third-party integrations in the future to provide even more solutions and services that will make Klarna the ultimate shopping browser of the future.

Sebastian Siemiatkowski, CEO of Klarna: “Today people seek simplicity that solves for their specific needs in one place and enables a range of activities across their shopping journey. Switching between apps is something we as consumers find more and more frustrating. Today we are announcing a major milestone on our journey to helping people save time and money and giving them more control over their finances. With the introduction of our new app, Klarna becomes an end to end shopping service that caters to many needs – from inspiration and discovery to seamless post-purchase experiences. Meanwhile, we’ve made transparent and flexible payments a possibility everywhere because we believe no one should ever have to pay credit card fees or high-interest rates.”

The new Klarna app is available in the US, UK, Australia, New Zealand, Germany, Austria, Spain, Netherlands, Belgium, Sweden, Finland, Norway, Denmark, Poland and France.

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