Klarna acquires PriceRunner to strengthen banking offers for its 90m global consumers

By Joy Dumasia

Klarna, a leading global retail bank, announced it had signed an agreement to acquire PriceRunner. PriceRunner will bring new product reviews, rich product discovery, and price comparisons to the Klarna app to enhance the global consumer shopping, payments, and banking experience. 

Klarna’s seamless shopping experience from inspiration and product selection to flexible payments and delivery, tracking, and returns will be elevated by PriceRunner’s daily price updates, reviews, professional tests and intelligent filtering options. This will enable a more engaging experience for Klarna’s consumers.

Klarna will add PriceRunner’s functionality to its offering. At the same time, Klarna’s retail partners will benefit from enhanced behaviour insight, increased website traffic from high intent consumers and optimized marketing opportunities to further drive their growth.  

David Fock, Klarna’s Chief Product Officer, commented: “At Klarna, we constantly strive to make the banking and payments experience the best it can be, empowering consumers from product discovery to paying in a way that suits them. The acquisition will serve to strengthen our bank, card and payment services and support a competitive global landscape. It also further cements that Klarna will not be a marketplace but a viable and competitive alternative for retail partners vs Amazon, Google and Facebook. The PriceRunner team is a talented, passionate group, which will be a perfect fit, and we are excited about what we can achieve together.”  

Mikael Lindahl, PriceRunner’s Chief Executive Officer, said:” We have spent the last five years rebuilding PriceRunner from scratch to create a best-in-class comparison shopping service while helping retail partners improve their business. We see Klarna as the ideal partner to accelerate growth and achieve our long-term vision to become the most loved comparison shopping service in the world.” 

Recently, IBS Intelligence reported that Klarna, a leading global retail bank, payments, and shopping service, announced a strategic partnership with Stripe, a global technology company building economic infrastructure for the internet.