Judo Bank taps Backbase to boost digital customer experience for SME clients
By Gloria Mathias
Backbase has partnered with Judo Bank with the selection of Backbase’s Engagement Banking Platform (EBP) to create new digital experiences for its small and medium (SME) business banking and term deposit customers.
The adoption of Backbase’s EBP will enable Judo’s relationship bankers to dedicate more time to customers. The platform will also allow for monthly releases of additional features going forward.
Judo’s purpose-built, modern, cloud-based, flexible technology stack uses adaptive technology principles. Judo was looking for a global, digital platform capability that embraced both strong design and security principles, with the customer at the core.
Lisa Frazier, Judo Bank’s Chief Operating Officer, shared, “Our vision is to become a world-class SME bank. Our unique, relationship-led operating model creates a sustainable and competitive advantage for our business.”
“Through our partnership with Backbase, we have enhanced our high-tech, high-touch model, further empowering SME business owners with digital experiences related to their Judo portfolio. Our new digital experience will help our SME customers and bankers stay on top of business needs and support the exceptional service they receive from our relationship-led bankers. Partnering with Backbase enables us to deliver a superior digital experience to our customer base cost effectively with the build of the platform taking just on year,” added Frazier.
Backbase Managing Director, ANZ, Iman Ghodosi, said, “We are thrilled to partner with an ambitious innovator like Judo Bank and look forward to continuing to leverage EBP for the success of Judo and their customers. The power of the Backbase EBP lies in its ability to provide the composable fabric, modularity, and options to banks, freeing them from the burden of building everything themselves. With Backbase EBP as their foundation, Judo Bank can confidently navigate the market, leverage its capabilities, and drive their unique value proposition to new heights.”
Judo Bank was founded by a small group of experienced lending professionals and its purpose is to be the most trusted SME business bank in Australia. The company’s relationship-led lending model, which brings back the craft of relationship banking, is enabled by its digital, cloud-based technology architecture.