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Iroquois Federal partners with Nymbus to launch and grow digital-only brand, Hitched

By Edlyn Cardoza

January 20, 2022

  • Banking technology
  • Digital Brand
  • Digital Transformation
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NYMBUS, Banking Technology, Iroquois Federal, Hitched, Digital Brand, FDIC, Watseka, Illinois, USANYMBUS®, a leading provider of banking technology solutions, recently announced Iroquois Federal has partnered with Nymbus to launch and grow the complete operations of its new standalone digital brand, Hitched.

An FDIC insured institution headquartered in Watseka, Illinois—Iroquois Federal is known and trusted for serving its local community for more than 135 years, with assets now totalling $0.75 billion. Hitched is a fully functional digital brand prebuilt by Nymbus with solutions tailored for newlyweds and their unique needs to extend their digital product portfolio for accelerating new growth channels. In partnership with Nymbus’ world-class development, marketing, and user-experience teams—Hitched is integrated with everything needed for Iroquois Federal to immediately open up their addressable market and serve a new niche segment of consumers.

“For over 135 years, our commitment has been to deliver exceptional and personalized banking experiences to our customers and the communities we serve. Now, with Hitched, we have the valuable opportunity to take an even more tailored approach to banking that caters directly to an underserved audience in need of financial innovation,” said Walter Hasselbring III, President and CEO of Iroquois Federal. “Nymbus has provided us with a business model that literally provides everything needed to get Hitched to market quickly and scale significantly once launched.”

Open for pre-sign ups, Hitched is available for couples to connect their finances, create shared goals, develop healthy spending habits, and make short and long-term decisions for building a better financial future together.

For couples that join, Hitched plans to serve customers with:

  • A checking account with a debit card that allows both parties to round up every debit transaction to add to their savings, whether saving for a big purchase or accumulating regular date night funds.
  • An optional credit card.
  • A personalized, shared financial dashboard to visualize, set and track mutual savings goals.
  • They can manage their everyday spending and make regular contributions to their shared goals.
  • Access to online financial education and best practices for building a brighter financial future together at every stage of their lives.

“Niche banking is the most significant innovation opportunity for financial institutions today, and how they can redefine themselves outside of geography,” said Liz High, Executive Vice President of Strategy & Marketing at Nymbus. “We’re thrilled to partner with the Iroquois Federal team in helping them achieve a faster path to digital transformation for successfully pursuing—and growing—a new targeted audience of affinity customers.”

Hitched is a portfolio of prebuilt niche digital bank concepts created through Nymbus Labs. Each comes with a targeted customer affinity; a unique, compelling brand; a data-driven business case; a marketing strategy; full operational support; and a playbook for continued growth.

The Nymbus Labs methodology and the team are further poised to support the development and growth for current customers like BankMD, ZYNLO Bank, FACILE, Billinero, and Locality Bank.

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