Integral boosts APAC sales leadership with new appointment

By Leandra Monteiro

Integral, a technology provider in the foreign exchange market, announced another senior hire, Judy Goh, as Managing Director and Head of Sales for APAC to continue the rapid expansion of Integral’s SaaS technology footprint in Asia.

Based in Singapore, Goh brings 16 years’ of experience in the foreign exchange market, with roles spanning across major financial institutions focusing on the management of e-FX institutional sales and business growth. Most recently, Goh held the role of Vice President of KX’s Trading Solutions in Asia. Prior to this, Goh was Regional Sales Director at Deutsche Börse – 360T. She has also held roles at Deutsche Bank and OANDA.

This new hire builds on Integral’s regional development earlier this year. Announced in March, the IntegralFX service is the first complete cloud-based FX workflow SaaS platform made available in the SG1 data center, providing banks, brokers, and other market participants with a complete eFX system for their internal traders and external customers. In her new role, Goh will be responsible for continuing to drive the significant growth Integral has seen in the region.

Commenting on the new hire, Harpal Sandhu, CEO of Integral, said, “As part of our global growth strategy, we welcome Judy to the Integral team, benefitting from her expertise to support our Asian clients on the ground in Singapore. The need for bank-grade technology in the Asian financial markets provides a sound business case for us to continue our expansion in the region.”

Goh added, “I am looking forward to joining the team at such an exciting time, bringing in my experience to serve local customers as the demand for Integral’s cloud-based SaaS offering continues to rapidly grow on a global scale.”