IIFL Securities appoints Manav Verma as new Chief Marketing Officer

By Leandra Monteiro

IIFL Securities, an Indian broking and advisory firms announced that it has appointed Mr Manav Verma as its Chief Marketing Officer. Furthermore, the financial company also aims add over 10 million customers to its portfolio in the next three years through rapid digital marketing outreach.

Sharing his views on the new appointment, Mr. Sandeep Bhardwaj, CEO, Retail, IIFL Securities said, “Manav works at the nexus of Digital Products, Technology and Marketing to help the company achieve its strategic business objectives. He would help us acquire over one crore customers over a period of three years and sustain our leadership position.” In addition to the latest appointment, IIFL Securities is looking at adding some key roles to its digital, sales and marketing teams to bolster its digital transformation.

Prior to his new joining, Mr Manav Verma was previously working as the head of marketing and sales development at DHL Smart Trucking, Vice President Marketing at Angel Broking. He also held senior marketing positions at Bharti Airtel, Reliance Jio, Zee Group and BenQ India. Mr. Verma has over 19 years of industry experience.

Mr Manav Verma’s areas of expertise include digital products, product management, new product development, strategic alliance and tie-ups, business intelligence and analytics, brand management, loyalty and retention-marketing among others.

In this new role Mr Manav Verma will report to Mr. Bhardwaj. IIFL Securities has 23 lac retail customers, over 500 institutional clients and is No. 1 banker for Equity IPO over 2018-2020 period. It is among the top Indian companies in bringing technology-led innovations in the broking industry in India.