Identity decisioning platform Alloy launches in the UK

By Gloria Methri

US FinTech Alloy has launched in the UK, strengthening its presence in the EMEA region with key hires and office space in London.

Alloy’s Identity Decisioning Platform helps banks and FinTech companies make smarter and faster decisions about the risk profile of each customer and protect them from financial crime.

The platform connects to more than 170 data sources, enabling financial institutions to automate customer approval and account opening and monitor transactions in real-time. Over 350 companies around the world rely on Alloy to simplify processes and respond rapidly to new risks.

Alloy’s former COO Edwina Johnson has relocated to London to head up global expansion, while James Baston-Pitt, former Vice President at Onfido, will spearhead commercial initiatives as the EMEA Director of Growth. The UK team is currently hiring for roles across sales and partnerships and will continue to build out its go-to-market and client services functions throughout the year.

Edwina Johnson, Head of Global at Alloy said, “For financial institutions to remain competitive in today’s market, cross-border functionality is no longer a major advantage – it is a must. FinTech startups are now building with a global mindset from day one, and looking for technology partners who can scale with them, adapting to their changing business needs, appetite for risk, and compliance requirements.

He further said, “the UK is one of the world’s most powerful FinTech hubs, and we cannot wait to help innovative local firms unlock their potential abroad. For too long, international expansion has involved trade-offs with risk management, but that does not have to be the case. Alloy provides dynamic support for companies operating across multiple regulatory environments, so they can focus on growing their business without worrying about the threat of fraud.”