Alloy announces its global expansion

By Edlyn Cardoza

Alloy, an Identity Decisioning Platform for banks and FinTechs, announced its global expansion. Alloy’s fraud and risk decisions platform is available across North America, EMEA, LatAm, and APAC. With an established presence in EMEA, led by Edwina Johnson, Alloy will continue to grow its global presence.

“We’ve identified a clear need in the global market for Alloy, particularly with the recent rise in fraud, fines for poor implementation of regulatory requirements, and the growth of embedded finance”, said Edwina Johnson, head of Global at Alloy. “We’re excited to bring Alloy’s unique platform, and team, to companies operating worldwide.”

More than 300 companies use Alloy’s API-based platform to connect to over 150 data sources, automate identity decisions during account origination, and monitor them on an ongoing basis. Over the past seven years, Alloy has helped banks and FinTech companies grow and scale operations by allowing them to find more good customers and bring them into their products without increasing the risk of fraud.

“Alloy was a clear choice to bring together our multiple API’s and processes as we scale globally,” said Paul Becker, founder and CEO of Art Money. “Operating in the US, UK, Australia, and New Zealand with more to come, we wanted a global tech partner who could grow with us as we unify our onboarding, underwriting, and compliance processes into one flexible, comprehensive, no-code platform.”

Alloy enables clients to pull in customer information, traditional credit bureau data, and other alternative data through a single integration point, providing a complete picture of their customers. With nearly 40 data sources currently supporting global coverage, long-standing data partners like ComplyAdvantage, Onfido, Experian, and GB Group companies play a key role in delivering fraud solutions on a global scale.

“In our borderless world, the ability to offer robust data sets that span the globe has never been more imperative. As proponents of a global-first approach, we are keen on collaborating with Alloy to ensure our customers around the world can navigate the complexities of KYC, KYB and Watchlist requirements to onboard entities with ease,” said Garient Evans, SVP, Identity Solutions at Trulioo.