HSBC Malaysia launches mobile investment platform

By Leandra Monteiro

HSBC Malaysia has launched a new unit trust investment platform on its mobile app known as EZInvest. The platform is available to provide customers 24/7 access to their investment portfolio. With this new investment platform customers can simply log on to the HSBC Mobile app and start transacting a selected list of unit trust funds.

In addition, HSBC Amanah customers can also use a range of shariah-compliant funds available on EZInvest. This is the bank’s first digital initiative that is offering an easy, flexible and affordable unit trust investment solution exclusively through the mobile app, the bank stated added.

According to HSBC Malaysia, EZInvest also offers a number of funds with various risk levels that are well diversified across the Asian and global regions. Security-wise, it features multi-layer log on security verification methods, which is an amalgamation of biometric verification, unique username and password or a one-time security code generated by mobile secure key.

Furthermore, the platform features a flexible investment options where users can set up a monthly investment plan or lump sum investment. They also gain access to a daily updated view of the portfolio performance with a quick shortcut to purchase more or sell funds.

“EZInvest is a testament to our commitment to make wealth management a more seamless and convenient experience for our customers. This is part of our ongoing effort and investment in digital wealth,” said Jon Chivers, head of wealth and personal Banking, HSBC Malaysia, according to media reports.

“This is a significant milestone for us as EZInvest will be the first investment feature on our mobile app, enabling customers to go beyond payments and transfers.”

According to media reports, Heather Goh, head of customer propositions and marketing, wealth and personal Banking, HSBC Malaysiaa said, “With the introduction of EZInvest that allows customers to purchase unit trust funds right from their HSBC Malaysia Mobile App anytime and anywhere, we are making progress in the right direction in being the bank in every customer’s pocket.”