Hiro rebrands to Locket to drive innovation and expansion

By Joy Dumasia

Hiro, the prevention-first InsurTech, is excited to announce a new identity: Locket. This new brand will help Locket build on Hiro’s foundations, empowering the company to communicate its value more effectively. It will also enable smoother international expansion, which is vital to future growth plans.

Locket is truly changing the face of the home insurance industry with its prevention first approach. It offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a monthly subscription-based model meaning no lengthy contracts, no admin fees and no cancellation fees. The quotes are generated from just a handful of questions that can be completed in under a minute.

Locket has been working on the project with branding partner Ragged Edge since the early summer. The London based agency has previously developed new identities for companies including Bulb, Papier and Mindful Chef.

Krystian Zajac, Co-Founder and CEO of Locket, said: “This isn’t just a rebrand of our company we’re looking to change people’s perception of the entire insurance industry. Consumers don’t trust insurers, but we’re giving Locket members reasons to brag about us. Our approach empowers members to genuinely protect their prized possessions instead of just paying for a ‘replacement’ when bad things happen because we understand that what’s worth a lot to someone is usually priceless. When people think about a locket, they think of memories, sentimentality and protection. This is exactly what we represent as a company, and our new brand truly reflects this.”

Locket is swapping reactive for proactive. It’s home insurance for the things worth money and assurance for things worth way more. Locket empowers to protect most prized possessions with smart tech, giving a better price on insurance for doing so and offers a discount on some of the best tech on the market so that one can get the most out of insurance.