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Heroes announce the closing of a $200 mn funding round

By Joy Dumasia

September 01, 2021

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Heroes, a leading e-commerce company that acquires, operates and scales top-performing Amazon brands, announces the closing of a $200 million fundraise from US-based investor Crayhill Capital Management. The fundraise will facilitate the next phase of Heroes’ rapid growth and enable it to acquire and scale consumer brands across the globe.

Heroes have scaled its business in the UK, the EU, North America, and Asia. Through multiple acquisitions, it has built a portfolio of category-leading consumer brands operating on global Amazon marketplaces. Heroes employ more than 70 staff globally, intending to double headcount by the end of the year. The majority of its team is based across operational functions, such as supply chain, logistics, brand management, marketing, and technology.

Heroes integrate acquired brands onto its tech-enabled and operational platform post acquisitions and rapidly scale them through operational optimisation across logistics, marketing, channel expansion and internationalisation. Heroes have an industry-leading track record of supercharging brands, with some of the acquired brands having grown as much as 5x in 6 months post-acquisition.

Riccardo Bruni, the Co-founder, said: “We’ve achieved incredible growth since our launch in October 2020, and we are excited to be partnering with Crayhill Capital Management to support us on the next phase of our journey. By adding this significant amount of capital, we now have a high level of flexibility in executing on our growth plans and significantly expand and further diversify our brand portfolio. We look forward to continuing our work with the new wave of outstanding entrepreneurs to give them a fast, seller-friendly and reliable way to sell their business, so they can reap the fruits of the hard work they have put into building their brands.”

Founded by brothers with extensive experience in investment banking, M&A, venture capital and e-commerce, Heroes has built a world-class team of retail and investment professionals who identify, acquire, operate and optimise top-performing consumer brands.

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