Happy Money harnesses iHeartMedia’s platform to enhance global reach

By Leandra Monteiro

iHeartMedia, an audio media company in the U.S. and the podcast publisher, and Happy Money, a platform for unsecured lending in partnership with credit unions, announced a marketing partnership that will help build awareness of and introduce Happy Money to consumers nationwide looking to reduce financial stress.

iHeartMedia’s broad reach will amplify Happy Money’s efforts to provide greater access to funding in partnership with local credit unions, helping these community-focused organisations and the members they serve thrive. Together, Happy Money and its lending partners are working to provide affordable loans to qualified people.

Happy Money’s proprietary technology platform connects credit unions with next-generation members and innovative growth opportunities at scale. In turn, these mission-aligned partners provide access to capital that, when united with Happy Money’s lending products and distribution channels, increases access to affordable lending.

“iHeartMedia’s rich consumer insights, extensive reach, and commitment to innovation made them a natural partner for Happy Money. We see them as allies of our team when it comes to driving growth for Happy Money, our credit union partners, and the communities we serve together,” said Sadira Furlow, Chief Marketing Officer of Happy Money. “iHeartMedia reaches nine out of 10 U.S. consumers every month – consumers who deserve a positive and community-driven approach to their financial success. As we explore what we can do together across the media and innovation landscape, we aim to help more Americans use money as a tool for happiness.”

The investment and strategic partnership provide marketing support for Happy Money’s initiatives and will help to further the company’s reach with a specific emphasis on increasing access for people who may have been misrepresented by typical credit score models.

“We are passionate about investing in innovative, high-growth companies making a difference in the lives of their communities and as a rapidly growing fintech company, Happy Money has a proven record of success helping people reduce and eliminate credit card debt through their Payoff Loan product,” said Hartley Adkins, President of Markets Group for iHeartMedia. “The marketing partnership with iHeartMedia will help to bolster their growth and innovation initiatives through building awareness across our multiplatform audio network, especially as they expand into new types of lending products and science-based models.”