Groww set to acquire Fisdom in reported $150m all-cash deal

By Gloria Methri

Indian investment platform Groww is in the final stages of acquiring Bengaluru-based wealth management firm Fisdom in an all-cash transaction valued at around $150 million (INR 1,250 crore), multiple media reports suggest.

If confirmed, the proposed deal marks a significant consolidation move in India’s burgeoning digital investment and wealth management space. Reports suggest the transaction will be entirely funded in cash and will likely lead to the integration of Fisdom’s team and offerings into Groww’s broader platform.

Fisdom’s B2B Footprint May Complement Groww’s Retail Play

Founded in 2015, Fisdom has built a presence through its B2B2C distribution model. Through banking partnerships, the platform offers mutual funds, tax filing services, insurance and more. The platform counts institutions such as PNB, Indian Bank, and Bank of Maharashtra among its key collaborators.

The acquisition could allow Groww to broaden its distribution footprint, particularly in Tier 2 and Tier 3 markets, and potentially strengthen its partnerships with traditional financial institutions.

Reports indicate that Fisdom’s backers—Quona Capital, Elevation Capital, PayU and others—are expected to fully exit the company as part of the deal. The Fisdom management team, including co-founder and CEO Subramanya S V, may join Groww post-acquisition.

Strategic Alignment in a Growing Market

Groww, backed by investors such as Tiger Global, Sequoia Capital, and Ribbit Capital, has emerged as one of India’s leading digital investment platforms. Its focus is on direct mutual fund investing and stockbroking services.

Industry analysts see this reported acquisition as part of a broader trend of platform consolidation in India’s wealth tech segment. Firms aim to enhance user engagement, expand product suites, and solidify customer trust in a highly regulated space.

While neither Groww nor Fisdom has officially confirmed the transaction, the deal is expected to close in the coming weeks, subject to regulatory and board approvals.

If successful, this acquisition could further signal increased maturity and competitive intensity in India’s FinTech and investment advisory ecosystem.