Grover selects SEON to complete the ID proofing process
By Joy Dumasia
Grover, Europe’s tech subscription platform, counts 1 Million European users. It is now expanding to the US and announced that SEON to be part of their growth plans. As a pioneer in the technology subscription industry, Grover must ensure fraudsters and scammers don’t infiltrate its platform.
Trust is at the core of its business, and the company has a robust KYC process that leverages machine learning to verify IDs. However, some risk management tools can be slow, adding friction to the onboarding process.
This is why Federico Branchetti, Associate Product Manager at Grover, turned to SEON to complete the ID proofing process: “We are always looking for new data to support our fraud analysts and increase the efficiency of our ML models. SEON’s data enrichment using phone, digital and social signals allows us to validate user IDs quickly, confidentially, and efficiently.”
SEON’s CCO, Jimmy Fong, commented on the partnership: “Verifying IDs is notoriously costly and adds friction for the customer experience. This is why we’re so pleased to see that Grover can rely on SEON’s real-time data enrichment as it scales its worldwide operations.”
Grover now uses SEON’s anti-fraud APIs to block suspicious users and to cross-check information with the company’s proprietary data sources. Working with SEON’s data helps Federico and his team improve their frictionless KYC process. Ultimately, it makes the Grover platform safer and a better place to lend up to 500,000 devices both to customers and businesses.
Recently, IBS Intelligence reported that SEON, the fraud fighters, announced its partnership with Playtech, the gaming software developers. The online gambling market is experiencing a rise; however, the sector is becoming an increasingly high target; a 2019 study found that one in 20 online gaming accounts were associated with a fraudster. By joining forces, SEON and Playtech aim to reduce this number significantly.