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GreenBox completes the acquisition of Transact Europe

By Joy Dumasia

April 11, 2022

  • Acquisition
  • Cross Border Payments
  • Europe
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GreenBox POS, an emerging and rapidly growing FinTech company, announced that after a rigorous regulatory approval process, it had completed its acquisition of Transact Europe Holdings for approximately $28 million. The purchase price is substantiated by the value of Transact Europe’s business volume, strategic licenses, systems and personnel.

Transact Europe EAD (TEU), an EU regulated electronic money institution headquartered in Sofia, Bulgaria, boasts an impressive array of highly coveted licenses such as principal level membership of Visa and a worldwide membership of MasterCard, and principal membership of China UnionPay. TEU is also part of the direct SEPA (Single Euro Payments Area), a crucial payment system enabling the impressive upsurge of cashless payments across continental Europe. Armed with a global footprint, proprietary payment gateway and technology platforms, adding TEU perfectly positions GreenBox to swiftly move to expand its market share in a massive market where the opportunity for new entrants to emerge and dominate is immense.

By acquiring TEU, GreenBox can now deliver to European merchants the distinct advantage of speedier payments, more competitive rates, swift onboarding, and expertise in higher risk verticals. Several key strategic initiatives are ready to deploy to unleash the synergies and usher in robust growth. By adding card-present transactions, TEU can superbly target the retail segment. Incorporating alternative payment methods with partners in Europe will expand acceptance to include other regional card issuers. The addition of banking and foreign exchange capabilities also provides value-add solutions for clients and is another revenue driver for GreenBox.

With a substantial number of cross border transactions in the region, the TEU acquisition makes for fertile ground to drive massive adoption of coyni, GreenBox’s stablecoin and digital payment platform technology. The company can also entice its U.S. clients with capabilities to expand their business into Europe and vice-versa, unlocking tremendous potential value for both existing and prospective customers in the U.S. and Europe. Transact Europe is expected to contribute approximately $2 million of adjusted EBITDA for the first full year of operations. GreenBox anticipates the transaction will be accretive to cash earnings per share (EPS) in the first year.

James Bergman, Chairman, Transact Europe Holdings, commented: “We have already seen over the past few months the depth and breadth of new merchants and partner opportunities that GreenBox is adding to Transact Europe. These substantial volumes and excellent margins make it clear how successful GreenBox will be in their ownership. We wish them every success.”

Ben Errez, Chairman of GreenBox POS, said: “This acquisition is a momentous triumph for us, representing the most significant asset to date for GreenBox, allowing us to propel forward as a significant player in the European and global marketplace. GreenBox and TEU are a natural complement to each other, with TEU’s licenses and infrastructure combined with GreenBox’s suite of customized blockchain payment solutions, global strategy and technology creating a powerful synergy that we believe will quickly scale in the European market in, which non-cash payments account for over 100 billion transactions and exceed 160 trillion euros per year. Furthermore, our combined infrastructure paves the way for expansion into other digital payments markets and countries around the world. As a result, we expect to see momentous gains in processing volume leading to stronger revenue contribution and long-term sustainable value our shareholders expect.”

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