back Back

Gravystack raises $5.2m to launch gamified financial literacy banking platform

By Edlyn Cardoza

May 16, 2022

  • Altrus Capital
  • Amazon Pay
  • Financial Literacy App
Share

 Altrus Capital, GravyStack, Financial Literacy App, Gamification Engine, FinTech Solution, Amazon Pay, PayPal Commerce Platform, USASerial entrepreneurs Scott Donnell and Travis Adams have raised a $5.2 million seed round led by Altrus Capital and a pool of private investors to launch the GravyStack financial literacy app. Key investors include Chad Willardson, Mark Timm, Gino Wickman, Jim Kwik, Kate Wells, Loral Langemeier, and David Meltzer.

GravyStack will launch in mid-2022 with a sophisticated banking and gamification engine that incentivises kids and teens to earn and manage their money with several levels of real-world, skill-building challenges. Parents can supervise their kids’ account activity and set flexible controls, making GravyStack a FinTech solution for the whole family.

“GravyStack is more than just a debit card for kids, and better than allowance,” said Donnell. “This is a financial road map for children in real time. GravyStack breaks down the simplicity of money, from saving to spending to sharing, and combines innovative banking technology with 100 games to make it fun for kids to learn.”

“We both have several kids, and all of our investors are parents,” said Adams. “We’ve faced the challenge of figuring out how to teach our kids about money, and what to tell them when they ask us for money. If you give them free money, like an allowance, you’re training them to expect this in the future. If you say no, you open the door to an argument. These are no-win situations. GravyStack gives parents a third option – to say, ‘Open up GravyStack. What can you do to earn your own money?'”

The funding round enabled GravyStack to recruit key executives, including Chief Banking Officer Gary Arnold, who led the creation of Amazon Pay and the PayPal Commerce Platform; and Chief Product Officer John Fowler, who built several multimillion-dollar companies from ideation to exit.

Previous Article

May 16, 2022

emerchantpay partners with APEXX Global to expand acquiring coverage

Read More
Next Article

May 16, 2022

Steven partners with Enfuce to make sharing expenses easy in Europe

Read More







Advertise with us



IBSi Daily News Analysis

financial organisation, Big data

July 05, 2022

Altrus Capital

Here’s why web scraping will become huge for FS next year

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

July 05, 2022

Paytrail and Mastercard empower millions of Open Banking payments in the eCommerce landscape

Read More

July 05, 2022

Tarabut Gateway announces new key senior appointments

Read More

July 05, 2022

FintechOS partners with Huddl Team to deliver innovative technology solutions for UK building societies

Read More

Related Reports

Sales League Table Report 2022

£ 1,500.00 / year

Know More
Global Digital Banking Vendor and Landscape Report Q1 2022

£ 1,500.00 / year

Know More
Wealth Management & Private Banking Systems Report Q1 2022

£ 1,500.00 / year

Know More
Global Transaction Banking Vendors and Landscape Report Q1 2022

£ 1,500.00 / year

Know More
Treasury and Capital Markets Systems Report 2021

£ 1,500.00 / year

Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2022