back Back

Ghana International Bank selects Backbase to boost digital transformation

By Megha Bhattacharya

July 01, 2021

  • Ghana
Share

backbaseUK-based Ghana International Bank has partnered with Engagement Banking technology provider Backbase. The partnership will underpin the bank’s digital transformation, accelerate innovation and, by allowing GHIB to create tailor-made solutions, provide an enhanced experience for the bank’s customers.

The partnership will see GHIB adopt Backbase’s Engagement Banking platform to orchestrate customer engagement across the bank’s full range of channels. Via the platform, GHIB is set to leverage Backbase’s Digital Banking capabilities to provide personalised banking experiences and self-service for its customers, as well as its Digital Sales capabilities.

Anas Bourani, Chief Technology Officer at Ghana International Bank, comments: “Now more than ever, banks need to respond to exaggerated customer expectations. Today’s environment emphasises how important it is to offer convenience and choice to adapt to changing behaviour. Our digital journey, that we have set about with Backbase, has placed our customers at the centre of our digital investment, with Next-Gen technology being the critical driver in transforming our bank. Backbase’s flexibility, customer-centric user experience and impressive commitment to ongoing product development made them the natural partner for our digital investment, and the culture fit between our two companies is unmatched.”

According to Backbase, by leveraging its engagement platform and out-of-the-box accelerators across multiple business lines, GHIB’s innovation initiatives will also be supported, decreasing the bank’s time to go to market with new digital solutions.

Frank Uittenbogaard, Regional Vice President, Europe at Backbase, adds: “With a genuine commitment to provide a best-in-class user experience and drive growth based on its market knowledge and client relationships, GHIB’s people-driven approach aligns with the very fundamentals upon which Backbase is built. We are excited to be supporting GHIB as its strategic partner on its digital transformation journey.”

Previous Article

June 30, 2021

Billhop announces the appointment of new CCO and COO

Read More
Next Article

July 01, 2021

PayPal introduces the complete POS solution, PayPal Zettle in the U.S.

Read More













IBSi Daily News Analysis

Middle East, Payment, SMEs

September 26, 2023

Ghana

Omnichannel payments drive SME growth in MENA, study shows 

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

September 26, 2023

Brankas and Konsentus to launch Banking as a Service Platform

Read More

September 26, 2023

Tonik & Finastra team to expand core banking capabilities

Read More

September 26, 2023

Funding Societies raises $27m to bridge credit gap for SMEs in SEA

Read More

Related Reports

Sales League Table Report 2023

£1,500.00 / year

Know More
Global Digital Banking Vendor & Landscape Report Q2 2023

£1,500.00 / year

Know More
Wealth Management & Private Banking Systems Report Q2 2023

£1,500.00 / year

Know More
Testing & QA for NextGen Bank Tech Q3 2023

£500.00 / year

Know More
Treasury & Capital Markets Systems Report Q2 2023

£1,500.00 / year

Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2023