back Back

Freedom Finance appoints Emma Steeley as CEO

By Leandra Monteiro

July 11, 2022

  • AccountScore
  • CEO
  • Digital Lending
Share

Freedom FinanceFreedom Finance, one of the UK’s leading digital lending marketplaces, announced that Emma Steeley will be joining the company as CEO.

Emma will lead the next stage of the company’s exciting growth ambitions following fresh investment and the completion of recent product upgrades to the digital marketplace. Emma joins from Equifax, where she spent nearly four years as CEO of AccountScore and has spent over 16 years working in senior roles in the consumer finance and FinTech sector, consistently delivering growth.

The former CEO, Brian Brodie will move into a newly-created Chairman role to support the transition of leadership and provide ongoing strategic support to Emma and the business.

Freedom Finance partners with over 100 of the UK’s leading lenders and leading service providers to help customers access a range of consumer credit, mortgage and other financial products through its proprietary matching platform.

Over the last few years, the number of customers searching for a loan through Freedom’s marketplace has almost doubled, with revenue and profitability at an all-time high. Registered users increased fourfold through the past year driving the returning customers’ share of revenue.

Revenue streams are increasingly diversifying as the business’ embedded marketplace is being used by brands such as Argos, Asda, The Co-Op Bank, RAC, Very Group and many more.

Emma Steeley, Chief Executive Officer of Freedom Finance said, “I am delighted to be joining Freedom Finance at an exciting, new period of its growth journey and look forward to further strengthening the business’ market position.

“Brian has led the business superbly over the past six years, navigating it through the unprecedented challenges of the pandemic and developing it from a traditional broker to a fully-digitised lending platform that is perfectly-placed to seize the opportunities ahead.

“The embedded finance revolution only increases the relevance of our services in today’s market. I am eager to build on Brian’s hard work and unlock Freedom Finance’s huge potential with his continued support.”

Brian Brodie, Chairman of Freedom Finance said, “It has been a privilege to drive forward Freedom Finance’s growth and long-term strategy over the past six years. Following the completion of significant product upgrades and the arrival of further investment, now is the perfect time for new leadership to take the business forward.

“Emma embodies our values of innovation and entrepreneurship and I have no doubt that she will be a great appointment bringing energy and fresh focus. The opportunities that lie ahead of Freedom Finance are hugely exciting and I greatly look forward to supporting Emma as Chairman as we continue to drive innovation in the lending sector.”

Previous Article

July 11, 2022

Minna Technologies partners with FinTech Apps to ease the cost of living in the UK

Read More
Next Article

July 11, 2022

Coremont appoints Akbar Sheriff as Global Chief Operating Officer and Partner

Read More








IBSi Daily News Analysis

Cybersecurity, financial services

May 17, 2024

AccountScore

Most of KSA organizations uses AI in their cybersecurity strategies, study shows

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

May 16, 2024

Cashinvoice adds former TATA Motors VP, Ramesh Dorairajan to its Advisory board

Read More

May 16, 2024

Celerant & Sezzle offer BNPL functionality at the Point of Sale

Read More

May 14, 2024

Mexico’s BNPL Aplazo secures $70m in equity funding

Read More

Related Reports

Sales League Table Report 2023
Know More
Global Digital Banking Vendor & Landscape Report Q1 2024
Global Digital Banking Vendor & Landscape Report Q1 2024
Know More
Wealth Management & Private Banking Systems Report Q1 2024
Wealth Management & Private Banking Systems Report Q1 2024
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q1 2024
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2023