Forter and Flutterwave partner to create friction free commerce in Africa and beyond

By Pavithra R

Forter, a leading e-commerce fraud prevention provider, has announced partnering with Flutterwave, Africa’s leading payments technology company. 

The collaboration, the first of its kind in Africa will enable merchants to accurately identify legitimate buyers from fraudsters, resulting in increased transaction approvals and minimize friction in the purchasing experience. It connects more than 290,000 businesses with Forter’s global network to approve more legitimate online transactions and block fraud instantaneously

“We are excited about this partnership and our entry into the African market. Flutterwave now has access to Forter’s coalition of merchants, payment providers and banks fighting fraud on a global scale, utilizing our AI and ML technology to help foster e-commerce growth in a market with huge potential. At the same time, partnering with a market leader like Flutterwave allows us to provide its customers with the optimal user experience and with a trusted environment that enables them to safely grow with confidence,” said Michael Reitblat, CEO of Forter.

Flutterwave has transformed the payments space in Africa by offering flexible, quick and affordable payment services to individuals and businesses across the continent. The alliance with Forter gives merchants the confidence to accept more transactions and online shoppers with the flexibility to use alternative payment methods as well as traditional options like credit cards.

According to Forter’s research, today, the volume of new online users has increased by more than double since the start of COVID-19. However, new users are five to seven times more likely to be declined due to the lack of data on these new users with legacy fraud prevention systems. This jeopardizes repeat business opportunities that are essential for retailers.

“At Flutterwave, we take security seriously. Every transaction made on our platform is secured and even exceeds industry standards. By working with Forter we are able to achieve our vision of creating friction free commerce in Africa. Our merchant network can focus on key business operational tasks and growth opportunities safe in the knowledge that our customers are protected against fraud. With Forter’s ability to instantly identify legitimate customers, we can further strengthen our commitment to fraud detection and security. This enables our customers to increase the volume of approved transactions, expand their business operations to reach new markets and build brand loyalty by providing an optimal, seamless and trustworthy consumer experience,” said Olugbenga ‘GB’ Agboola, Founder and CEO of Flutterwave.