Fiserv expands partnership with Caixa to transform how people pay in Brazil
By Pavithra R
Fiserv, a leading global provider of financial services technology solutions, has announced entering into an exclusive agreement with Caixa Cartões, a subsidiary of Caixa Economia Federal, which enables businesses throughout Brazil to have access to acquiring services through Caixa-branded point-of-sale (POS) terminals, “Maquininha Caixa Pagamentos “.
“The national expansion of our partnership with Caixa underscores the important role Brazil can play in driving the adoption of digital payments in the Latin America region. Digital payments can bring significant benefits of efficiency, security and ease-of-use to businesses and consumers, and making these benefits available through the expansive Caixa customer base has the potential to transform how people pay in Brazil,” said Gustavo Marin, head of Latin America at Fiserv.
The Caixa-branded terminals are available at all 4,300 Caixa branches. The terminals allow businesses to accept payments via debit or credit card or voucher and proximity payments via card or QR code, such as those made using the Caixa Tem app. Following the first transaction completed using a Caixa terminal on July 5, the terminals were made available through a pilot at 174 Caixa branches throughout Brazil.
“We are proud to combine our global expertise in payments with the broad reach of Caixa to offer a solution able to support the development of so many businesses and facilitate the lives of thousands of Brazilians. Since the first transaction completed in Samambaia, in Distrito Federal, on July 5, we have worked rapidly to develop and test the solution, meeting the growing demand for digital payments in the country,” said Edson Nassar, head of Brazil at Fiserv.
The “Maquininha Caixa Pagamentos” is the new business partner for the Brazilian people, allowing them to sell more securely, manage business from their mobile phone, and access credit from anticipated sales.
“We are committed to popularizing the early availability of receivables, an important resource for millions of small and medium-sized businesses that can access the value of anticipated sales at a competitive cost,” added Nassar.
IBSi Daily News Analysis
August 12, 2022
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