First Fed Bank goes live with Apiture digital banking platform

By Vriti Gothi

First Fed Bank has launched its digital business banking experience on the Apiture Digital Banking Platform, enabled by Apiture, to modernise customer-focused banking.

Founded in 1923, First Fed Bank is a cornerstone of Washington’s financial community, managing more than $2 billion in assets while remaining deeply committed to local businesses and communities. The adoption of Apiture’s platform underscores the bank’s strategic investment in digital transformation, with a focus on equipping businesses of every size with intuitive, future-ready tools.

Through Apiture’s Business Banking solution, First Fed has expanded its digital capabilities to better serve both sophisticated commercial clients and smaller enterprises. The platform introduces advanced features, including integrated cash flow and forecasting tools, streamlined money movement through a unified account view, enhanced security safeguards, and robust self-service and administrative controls. Importantly, these features are delivered seamlessly across desktop and mobile, ensuring a consistent and frictionless customer experience.

Complementing the platform’s functionality, First Fed has also deployed the Apiture Data Intelligence solution. By leveraging deeper insights into customer behaviours and preferences, the bank can provide more tailored, strategic financial solutions while maintaining rigorous data security standards. This data-driven approach strengthens customer relationships and enables more personalised digital engagement.

“First Fed is proud to support our small business and commercial customers with modern digital tools that complement our long-standing local relationships,” said David Edelstein, Chief Innovation Officer at First Fed. “The implementation process went smoothly, and we’re excited to offer an upgraded business banking experience. Partnering with a forward-thinking provider positions us to continue evolving and meeting the needs of our business community for years to come.”

Chris Babcock, Chief Executive Officer of Apiture, said, “We are thrilled to support First Fed Bank as it brings a new era of business banking to its customers. Our partnership underscores Apiture’s commitment to providing financial institutions with the leading-edge solutions they need to stand out in their communities.”