FinTech Startup Flaist launches EVA to provide personalized customer service

By Pavithra R

FinTech startup Flaist has announced the launch of a new conversational AI tool EVA, that helps credit unions (CUs), community, and regional banks better serve their existing customers and compete for new customers with larger financial institutions.

The new AI-powered virtual assistant provides multilingual and multi-dialect customer service agents that have empathy and human-like characteristics designed for personalized customer service. The technology also communicates with customers over the phone, solving problems and promoting services using accents and dialects that are unique to that region of the country.

EVA is powered by the patent-pending AI platform Flaist Cloud that has been built exclusively for Banking. It can be white-labelled, embedded as a widget on the bank’s mobile app, and integrated with Facebook Messenger, WhatsApp, and SMS. It can also be programmed to give personalized financial advice or be tailored to help business customers in need of small business loans.

“EVA creates a new customer experience that frees up banking and customer service agents with the help of artificial intelligence. EVA detects languages, accents and dialects, creating a human-like conversation that is personalized to each individual. EVA can be gender-neutral, making the customer feel more comfortable based on their diverse backgrounds,” said Krish Gopalan, Founder and CEO of Flaist.

The pandemic has resulted in many banks and financial institutions operating under-staffed. Flaist’s plug and play services help in the digital transformation of banks and financial institutions while helping customers in avoiding in-person transactions. EVA is expected to reduce customer service IT costs by up to 25%, while increasing customer loyalty and revenue. The technology also enables smaller CUs, community and regional banks to compete for new customers without building an entirely new IT infrastructure.

“EVA is plug and play. We can integrate this technology so smaller banks will have the same advanced technology and customer service tools that the largest banks provide. As a white-label platform, it’s customized with your logos and colors, allowing customers to quickly experience the upgraded digital platform,” added Gopalan.

Flaist is on a mission to democratize the digital transformation process for Banks and Financial Institutions through technology.