Fintech Little Birdie launches to help manage subscriptions payments

By Gloria Methri

FinTech Little Birdie has launched its new app to support individuals across the UK who are struggling with subscription services that they signed up for during the cost-of-living crisis.

Little Birdie is a free-of-charge app that provides a central point to manage subscriptions and recurring payments.

It uses a combination of secure open banking technology, data analysis, and artificial and human intelligence to deliver personalised tips and insight to help consumers optimise their spending, find better value as well as cancel payments or switch providers within the app.

The Click to Cancel feature allows users to cancel contracts within the Little Birdie app, initially available for almost 400 providers such as Spotify and Disney Plus, with more to be added in the coming months.

Martin Bould, Co-founder of Little Birdie, said, “We launched Little Birdie to help people take control of their regular bills and subscriptions – users can connect via open banking to upload all their regular payments into one place or opt to add some or all these payments manually. The app offers subscription and bill management tools with price comparison and switching capability – something people need now more than ever.”

Little Birdie pointed to a survey that suggests that out of 2,000 adults in the UK, 32% of people between the age of 18 and 34 regret buying subscriptions during the pandemic while 41% fear these regular subscription payments could push them into debt. It also notes that cancelling subscriptions or contracts can be a complicated and lengthy process.

Little Birdie’s free app allows people to cancel subscriptions directly, reminding users when payments are due, when a free trial is coming to an end, and when there is a price rise. The app also scours the internet to find its users better, money-saving deals and help them switch providers.