back Back

Fairown expands its circular economy solution in Lithuania with Inbank and Topo Centras

By Leandra Monteiro

September 06, 2022

  • Circular Economy
  • Digital Financing
  • Euronics Group

Fairown Circular economy enabler Fairown is expanding its reach in the Lithuanian consumer electronics market by advancing its sustainable products-as-a-service offering. The company has teamed up with Inbank, a bank offering digital financing solutions to 500,000 active clients across five countries, and Topo Centras, the leading consumer electronics player in Lithuania and a member of Euronics Group. Euronics is the largest retail group in the world, operating in 35 countries through 8,500 independent stores.

Fairown’s new solution enables consumers to bundle up preferred product and service baskets at the point of sale and pay for these in affordable monthly subscriptions. Their products-as-a-service platform allows banks, brands, and retailers to participate in the circular economy, centered around producing, consuming, and reusing products, thereby reducing both excessive waste and the need for raw materials by extending products’ lifetime value.

Fairown offers the complete suite of software and services to offer products for monthly subscriptions and manage the entire product life cycle from purchase to periodic renewals, repurposing, and recycling. By partnering with Topo Centras and Inbank in launching the solution TOPO FLEX, Fairown will advance its existing circular economy offering in Lithuania’s consumer electronics market. Under the partnership, Fairown will manage product renewal cycles; Inbank will provide the product financing; and Topo Centras will sell products to consumers.

Hendrik Roosna, CEO at Fairown said, “Our new solution gives consumers the freedom to put together the desired basket at the point of sale, including products, accessories, and services – all conveniently in one bundle. They can pay for only the time they use the products, buy at a lower price with no upfront or additional costs, as well as make green and conscious choices. This is a new and innovative combination in Lithuania’s consumer electronics market, which we are delighted to be launching with Inbank and Topo Centras, the leading consumer electronics player in the country. As Topo Centras is part of Euronics Group, the future could see us rolling out this innovative solution across the entire group.”

In the circular model, all participants win – retailers get loyal customers and recurring sales; banks benefit from the predictable payment flows from customers; and consumers get lower price points and sustainable offerings.

Roosna continued, “To match changing behaviours and demands, brands, retailers, banks, and consumers need attractive sustainable offerings. Fairown’s survey amongst 4,000 product subscription users in the Nordics found that 70% of consumers purchase a product because of the availability of our responsible buying option.”

Remigijus Štaras, CEO at Topo Centras said, “Innovation is the key driver for Topo Centras, and this unique product called TOPO FLEX will be our major new launch for the end of 2022. We are entering the most important period of the year – Christmas – by being even more competitive not only in terms of better offers, but also sustainability as Fairown will guarantee a new life to the devices used by our clients. I am grateful for Fairown, Inbank, and our team for the hard work to complete this project on time and for a quick launch of this retail innovation.”

Vaidotas Rimeikis, Lithuania Country Manager at Inbank added, “With the electronics market changing beyond recognition over the past decades, consumers are looking for new solutions of how to get the most up-to-date products in a sustainable way. Therefore, we are delighted to see that our cooperation with Fairown and Topo Centras is bringing this innovative buying option to the Lithuanian market. We believe it will benefit consumers by delivering an alternative way of purchasing.”

Previous Article

September 06, 2022

Ryft secures seed round led by SFC Capital

Read More
Next Article

September 06, 2022

Climate First Bank selects Prelim to enhance the digital business banking experience

Read More

IBSi Daily News Analysis

Merchants, payments, UAE

July 15, 2024

Circular Economy

Global wealth growth rebounds with major shifts expected by 2030, research reveals

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News


Open Payment Technologies launches Kuady digital wallet app in LatAm

Read More


FREENOW & Alipay+ join forces to boost travel experience for Asian tourists

Read More


Flipkart & BillDesk launch 5 new digital payment offerings & categories

Read More

Related Reports

Sales League Table Report 2024
Know More
Global Digital Banking Vendor & Landscape Report Q2 2024
Know More
Wealth Management & Private Banking Systems Report Q2 2024
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q1 2024
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
Get your copy now! IBSi Sales League Table 2024