Fairown expands in Poland with iDream and Inbank

By Gloria Methri

Estonian FinTech Fairown is advancing its products-as-a-service offering in Poland through a new partnership with Apple Premium Reseller, iDream, and a digital bank Inbank.

This is Fairown’s second partnership in the country, after it entered the Polish market in July, by partnering with another Apple Premium Reseller Cortland.

Fairown’s products-as-a-service platform allows banks, brands, and retailers to participate in the circular economy, centered around producing, consuming, and reusing products.

Hendrik Roosna, CEO at Fairown, said, “Fairown offers brands and retailers a simple solution with a quick time to market. This enables us to mitigate any fears and merchants to test the waters and take up results fast, with no complexity. Our platform can be used integration-free and set up within two weeks on average. This is a big step closer to the circular economy, as the subscription service is more accessible to banks and merchants across Europe.”

Fairown offers a suite of software and services to offer products for monthly subscriptions and manages the entire product life cycle from purchase to periodic renewals, repurposing, and recycling. Through the solution iDream Easy, consumers will have access to products like iPhones, iPads, Apple Watches, and MacBooks via subscription service, and Fairown can advance its offering in Poland.

Under the partnership, Fairown will provide the payment platform and manage product renewal cycles, while iDream will sell the products; and Inbank will take care of product financing.

Roosna added, “By helping brands and retailers launch product-as-a-service offerings, we give devices like phones and laptops a new life. Our goal is to reduce waste through renewals by reselling, repurposing, or recycling old devices. As our service is already available in Cortland’s stores in Poland, we are extremely happy to launch the iDream Easy solution with iDream and Inbank and expand our reach.”