Ezbob introduces new modular SaaS platform – Ezbob Express

By Megha Bhattacharya

Ezbob today announced the launch of a new modular SaaS platform Ezbob Express. According to the company, the new service focuses on three important needs: offering financial service providers the flexibility of filling gaps in their digital transformation strategies, enabling them to make more precise complex credit and risk decisions in real-time, and facilitating the growth of embedded finance.

Ezbob stated that the new Express customer acquisition platform has a modular approach, enabling financial institutions with gaps in their digital channel to add the functionality needed to achieve a customised digital experience. The new modules include UX & Process Design, Compliance & Authentication, Credit & Risk Decisioning and Product Recommender.

Tomer Guriel, founder and CEO, Ezbob, states: “It is essential for us to be in tune with market changes and provide solutions that fit current demands. The conversations we are having with clients confirm the acceleration of digital transformation due to the Covid19 pandemic, and the importance of intelligent customer acquisition. The consensus is that the application and onboarding process needs to be as easy and intuitive as Amazon and Netflix, and this is enabled by using analytics to provide a better customer experience and enhance profitability. Ezbob Express allows financial service providers to transform their customer onboarding into a streamlined, automated digital journey – reducing customer input by 75% and increasing completed applications by 400% – a quick and seamless process”.

Using Ezbob Express’s robust API strategy, any company can now embed a financial service into their purchase process, such as customer accounts opening, credit card applications, consumer and business loans, overdraft facilities, asset finance and invoice financing.