eWAY introduces Click to Pay with Visa and American Express

By Edil Corneille

Ecommerce payments provider, eWAY, announced that it has become one of the first adopters of a time-saving payment experience called Click to Pay. Built on the EMV Secure Remote Commerce (SRC) industry specification, the solution is said to provide a simpler, faster and frictionless online checkout experience for shoppers in Australia and New Zealand.

Click to Pay brings together Visa Checkout and Amex Express Checkout into the one seamless checkout experience, with Mastercard Masterpass coming soon. The solution is designed to mirror the consistent experience in physical stores with one button to accept all cards.

eWAY merchants can now activate Click to Pay for free through the MYeWAY portal. Once activated by the eWAY merchant, their customers will be able to quickly pay whenever they see the Click to Pay icon.

eWAY Australia and New Zealand Managing Director Mark Healy said, “Click to Pay removes the friction caused by manual card entry, passwords and other hurdles consumers and businesses face in today’s digital-first world.

“We believe Click to Pay will result in reduced cart abandonment and more sales with a checkout experience that is intuitively more satisfying and fine tuned for repeat shopping experiences, helping Australian and New Zealand businesses to grow faster.

“With the boom in online purchasing, it’s vital that the consumer payment experience is consistent, convenient and secure, which will provide major benefits for merchants, too.”

Shoppers who previously enrolled in Visa Checkout or Amex Express Checkout are already enabled for Click to Pay.

American Express, Discover, Mastercard and Visa announced the digital checkout solution based on the EMV Secure Remote Commerce industry standard in October 2019. In July 2020, the networks announced its global expansion, with Australia and New Zealand among the first markets to adopt click to pay. Phillip-based eWAY launched in 1998.

eWAY seamlessly integrates with hundreds of eCommerce shopping cart platforms and a network of custom integration development partners, providing a competitive advantage for any business that wants to grow through accepting digital payments.

eWAY is an online payment provider that offers merchants a safe, reliable, and frictionless solution. It processes billions of transactions for thousands of merchants each year, powering 1 in every 4 eRetail payments made in Australia, as mentioned by the company. eWAY is a division of Global Payments, a worldwide provider of payment technology software solutions.