Equitas SFB partners with Edelweiss Life to expand financial offerings

By Vriti Gothi

Equitas Small Finance Bank and Edelweiss Life Insurance, partnered to deepen financial inclusion and customer-centric insurance solutions.

The collaboration will enable Equitas SFB’s customer base to access a comprehensive suite of life insurance offerings, seamlessly integrated into the bank’s digital and branch-based ecosystem.

The partnership expands Equitas SFB’s product suite by offering Edelweiss Life’s diversified insurance portfolio, including term protection, savings plans, endowments, and Unit Linked Insurance Plans (ULIPs) across its extensive national distribution network. Through this alliance, customers will gain simplified access to protection-led solutions that align with their evolving financial goals, enabling long-term wealth creation and peace of mind.

Built on a shared commitment to customer-centricity, innovation, and advisory excellence, the collaboration supports Equitas SFB’s multi-product strategy, which aims to unify savings, investments, and protection under a single, digitally enabled banking experience.

Murali Vaidyanathan, Senior President & Country Head, Equitas, said, “At Equitas, we believe in creating meaningful partnerships that elevate the customer experience. By integrating Edelweiss Life’s diverse insurance solutions into our offerings, we are advancing toward our vision of providing comprehensive, accessible, and digitally enabled financial security for all. This tie-up reflects our open market approach and reinforces our commitment to enabling financial wellness at every life stage.”

Anup Seth, Chief Distribution Officer, Edelweiss Life Insurance, said, “This alliance deepens our presence in South India and strengthens our mission to deliver goal-oriented insurance solutions tailored to every individual’s aspiration. Equitas SFB’s inclusive banking philosophy complements our focus on advisory-led, need-based insurance, making this a truly synergistic partnership.”

As part of its digital-first roadmap, Equitas SFB will embed Edelweiss Life’s insurance offerings across its phygital channels, leveraging API integrations and assisted journeys to deliver a seamless and transparent experience. The partnership will also focus on financial literacy and personalised advisory, helping customers make informed decisions about their financial futures.

By blending technology, trust, and tailored advisory, the partnership not only enhances Equitas SFB’s market positioning as a one-stop financial services provider but also extends Edelweiss Life’s reach into underserved markets furthering both institutions’ shared goal of advancing financial inclusion and resilience.