Ensuredit raises $4.2m in Pre-Series A funding round

By Leandra Monteiro

Gurgaon and Bengaluru-based InsurTech firm, Ensuredit has raised $4.2 million in Pre-Series Round A led by Cover Genius, a global InsurTech for embedded insurance, with participation from other investors including 9Unicorns, NexStep Discovery Pte, CP Ventures, Venture Catalysts & IPV. Apart from the new investors, existing investors also participated in the current round.

The company aims to utilise this funding to ramp up product offerings and expand the technology team. Ensuredit will deploy more context-relevant artificial intelligence (AI)/machine learning (ML) and computer vision-based products that will make customer journeys easy, while also optimising sales teams and customer onboarding, providing deep business analytics, and preventing leakage in financial reconciliation.

“As Cover Genius deepens its global capabilities, especially in the Indian market which is highly underinsured, we are eager to help Ensuredit use its technology to bring relevancy to the traditional insurance market,” said Angus McDonald, CEO, and co-founder, of Cover Genius. “Having successfully partnered with some of India’s largest digital companies, such as Flipkart and Pepperfry, we believe this region is poised to adopt an embedded protection model.”

While speaking about the investment Amit Boni, founder and CEO of Ensuredit said, “We are passionate about delivering innovative technology and digitization solutions to the Insurance industry, with a special focus on Insurance intermediaries and distributors. We believe that empowering them with this technology is critical to the industry’s goal of making insurance available to every Indian.”