Endowus unveils full-service digital wealth platform in Hong Kong

By Gloria Mathias

Endowus, Asia’s and Hong Kong’s independent, conflict-free digital wealth advisor, has announced the full-service launch of its wealth management platform as the result of its continued investment in its technology to better serve the needs of Hong Kong investors.

Endowus’ mission is to provide individuals, family offices, charities and endowments with evidence-based advice, access, and execution to global funds across public markets, private markets, and hedge funds, at a fair, transparent fee. The full-service launch empowers Hong Kong-based investors with better choices, curated advice, and control over their wealth.

This launch includes the release of an enhanced, full-feature bilingual version of the Endowus app that empowers clients to seamlessly invest towards their life goals. The app experience has been optimised to allow all investors to access custom-built portfolios after gaining an understanding of their unique goal-based needs, and for experienced investors who prefer to invest directly in single funds or build their own multi-funds portfolios through Endowus Fund Smart, an independent mutual funds platform.

Gregory Van, co-founder & CEO of Endowus, said, “Our full-service launch in Hong Kong is a testament to Endowus’ commitment to meeting the sophisticated needs of Hong Kong investors through continuous innovation. Through our proprietary investment technology, we are not only able to enhance the digital wealth management experience, but also democratise access to investment opportunities that were previously out of reach for many. We are deeply committed to the Hong Kong market and are excited to empower our clients here to invest better and on their terms.”

The enhanced Endowus app unveils many new capabilities for professional investors in Hong Kong, including instant access to investments in semi-liquid and liquid private equity or private credit funds and hedge funds at lower minimums in a seamless experience.

Leveraging technology, Endowus is levelling the playing field by making investments in private markets and hedge funds directly accessible to Hong Kong’s affluent.

Specifically tailored for the Hong Kong market, the rollout of Endowus’ full-feature digital wealth app also introduces a suite of functionalities designed for retail investors to easily navigate their investment journey