Emirates NBD launches upgraded WhatsApp banking service for customers

By Delisha Fernandes

Emirates NBD, a banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has launched an upgraded version of its WhatsApp banking service, providing customers with a convenient, secure and reliable digital banking experience.

WhatsApp banking allows customers to avail of 15 daily banking services seamlessly. These include checking account balances, receiving a list of the last five transactions on account and credit card, generating credit card mini statements, temporarily blocking or unblocking cards, and placing new chequebook requests.

Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking and Wealth Management at Emirates NBD, said: “Conversational banking has been an important focus in our digital transformation journey in line with our commitment to simplify everyday banking and create rewarding customer journeys. We look forward to welcoming all our customers onboard on the platform and are excited to bring customers many more innovative first-in-the-region features in the future.”

The WhatsApp banking service also offers the sign-and-share capability for PDFs and images and direct agent access for uncovered services or queries regarding the bank’s products and services. Governed by robust security controls and approved by the Central Bank of the UAE, all messages on Emirates NBD’s verified WhatsApp Business account are end-to-end encrypted, offering maximum safety and security.

Marwan Hadi, Group Head, Retail Banking and Wealth Management at Emirates NBD, said: “As a frontrunner in innovation, the banking group is always looking for ways to enhance and expand its digital banking channels. As the UAE’s most popular social messaging platform, WhatsApp was our priority platform to offer customers an easy-to-use and secure channel for an interactive and intuitive banking experience.”