Educational investment app for teens tendy partners with WealthKernel

By Gloria Methri

tendy, an educational investment platform for UK teens has teamed up with WealthKernel to power its investing services. tendy will use WealthKernel’s core investing infrastructure, including trading and custody services, fractional stocks and ETFs, client onboarding (KYC), and access to different account types.

Set to launch its app next year, tendy will offer an educational investing platform that uses Duolingo-style learning activities around investing in improving financial literacy. The app will allow parents to open investment accounts for their children. The children can then find a stock they would like to invest in and send their parents a request to approve and buy it.

With the help of WealthKernel’s infrastructure, tendy aims to launch its app in early 2023 to its 5000+ waitlist customers.

Karan Shanmugarajah, CEO of WealthKernel said, “Financial literacy is critical for children to understand how to save and invest money in life for a better future. The aim is to encourage discussion around the way we manage money – and a key focus is enabling children and young people to develop good money habits. We at WealthKernel are very excited to see companies like tendy build the infrastructure and services that allow young investors to actively engage in investing in a safe, informed and regulated manner.”

Jamie Collie, CEO of tendy, said, “Our mission is to bring responsible investing to the next generation. WealthKernel was the natural choice for us given their stellar reputation for powering disruptive fintech platforms. WealthKernel has been a fantastic partner throughout the process so far and we are looking forward to working together as we grow over the long term.”

Alex Bonnet, CTO of tendy, said, “From an engineering perspective I found WealthKernel’s detailed documentation and coherent API design to be best in class. Getting started with the platform was quick and easy, allowing us to plan and execute our development roadmap with confidence.”