Edenred UAE launches new C3Pay mobile app to manage financial health

By Edil Corneille

Payroll solutions provider Edenred has launched its revamped mobile banking application, C3Pay, with the aim to offer its cardholders a seamless and streamlined digital banking experience. The new features enhance security for its users where they can take full control of their financial health during this unprecedented time of COVID-19.

Anouar Bourakkadi Idrissi, CEO, Edenred UAE apprised, ” We have seen a sharp uptake in mobile banking in the first half of the year, partly due to the disruption caused by COVID-19. At Edenred UAE, we believe digital banking is key to empower employees by providing them with seamless access to their finances. We offer our cardholders a safe and secure platform to conduct their online transactions and protect our users by promptly communicating safety guidelines in-app, by email and through SMS. We made significant improvements based on direct feedback received from our customers, addressing their priorities, challenges, and limitations.”

The company mentioned that during the stay-at-home public health emergency, millions of customers flocked to digital banking to transact from the comfort of their homes and C3Pay app offered a smooth digital payment experience to its cardholders to remit money home or for mobile recharge. Since the outbreak of COVID-19, it is becoming critical for the UAE businesses to ensure financial inclusion and digital onboarding for both the banked and unbanked population.

“To add to the current challenges, an increase in the number of fraud cases has been observed during COVID-19. To help our users with this new challenge, we promptly introduced the ability to block cards instantly from the C3Pay app in the case of any unauthorized transactions or suspicion. Furthermore, the C3Pay mobile app enables users to recharge their phones, and complete money transfers without visiting a crowded area, to protect their best interest of their own safety and well-being. We’ve also addressed the need for customer services by launching a Whatsapp support channel, offering cardholders assurance that they have someone to reach out to should they require personal assistance in transferring money home,” said Bourakkadi Idrissi.

C3Pay enables companies to conveniently process salaries of employees through a secure corporate portal in compliance with WPS and in turn empower employees by providing them with a Mastercard linked to C3Pay mobile app. The mobile app enables people to control their finances and manage their money better by giving them access to essential digital features. The app features updated exchange rates for international money transfers which are powered by RAKBANK