eBay, Klarna expand BNPL partnership to new European markets

By Gloria Methri

eBay and Klarna have expanded their strategic partnership to key European markets, making Buy Now Pay Later (BNPL) payment options available to more eBay shoppers. The move gives eBay buyers more choice and flexibility in how they pay and aligns with the evolving preferences of today’s shoppers. According to a 2024 PYMNTS Intelligence report, nearly half of Gen Z and Millennial consumers have used BNPL in the past 12 months.

Expanding from a successful launch in Germany, eBay is offering Klarna’s flexible payment options to millions of shoppers in the U.K., Austria, France, Italy, the Netherlands and Spain, with more markets coming soon.

With holiday shopping expected to increase this season, eBay shoppers can choose from Klarna’s payment options depending on their location, including interest-free Pay in 3, Pay in 30 days, or Financing for more significant purchases with monthly repayments made over a more extended period.

Avritti Khandurie Mittal, VP & General Manager of Global Payments and Financial Services at eBay, said, “We are unlocking greater payment choice and flexibility for eBay shoppers by expanding our strategic partnership with Klarna to several key markets. People turn to eBay’s more than two billion listings to find the things they love, from a rare Pokémon trading card to a gently pre-loved Birkin bag or that well-priced Rolex watch. We know our customers value the ability to pay in a way that works for them. With Klarna, eBay shoppers now have the flexibility to pay over time by selecting from a variety of Klarna’s pay later payment options at checkout.”

David Sykes, Chief Commercial Officer at Klarna, said, “eBay is one of the biggest and best marketplaces in the world, and we are thrilled to partner with them. With more flexible payment options and the new resell feature, we are making it easier than ever for millions of people to buy and sell everything — from collectable sneakers to strollers and designer bags — on eBay.”

As consumer demand for sustainable choices grows, the resale market is booming. Starting today, Klarna users can now resell items bought through its app on eBay in minutes, with automatic listing details and images. Shoppers in the U.K., Germany, Spain, Italy, France, Austria, and the Netherlands can maximise the worth of their past purchases, generate extra income, and contribute to recommerce.

This new feature coincides with eBay’s recent announcement of free selling in the U.K., which, combined with a new streamlined listing process, simple delivery, and enhanced wallet functionality through eBay Balance, is improving the selling experience on eBay.