Dosh announces expanded partnership with Button

By Pavithra R

Dosh, the fastest growing app that finds cash for consumers and helps businesses acquire and retain customers, has announced the expansion of its integration of Button, the leading mobile commerce technology company, on its platform.

Under the partnership deal, Button’s leading mobile commerce capabilities will be integrated into Dosh’s SDK, and will enable financial services companies using Dosh to power their rewards programs to provide consumers with instant cashback rewards for online, in-store, and mobile purchases. 

“Dosh has created a unique ecosystem that benefits fintechs, retailers and consumers alike — and we’re always striving to increase the value we deliver across the board. By continuing to expand our integration with Button, we’re helping financial services companies stay top of wallet and brands top of mind in such a crucial season in the retail calendar,” said Ryan Wuerch, CEO and founder of Dosh.

Betterment will be the first partner to leverage the integration. Later this year Betterment Checking users will automatically earn cashback from eligible brands and retailers when they use their Betterment Visa Debit Card. Dosh will provide Betterment Checking customers with the ability to browse available deals from merchants and earn cashback seamlessly. 

“Commerce strategies are the new rage in the fintech category, and offering the best content is critical to success. Button and Dosh now provide fintech companies the combined power of card-linked and mobile commerce offers within a single integration. Our partnership provides new, exclusive, and personalized content for these fintechs to strengthen engagement, gather insights, and drive revenue from their mobile apps—their primary touchpoints with their customers,” said Michael Jaconi, co-founder and CEO of Button. 

Founded in 2014, Button’s technology helps brands acquire new customers and engage existing ones, to drive new sales and increase the lifetime value of users. It powers mobile growth for the world’s largest brands and publishers while offering consumers more seamless, enjoyable experiences. According to company data, Button has driven over $3 bn in spending to date and has raised over $64 mn in venture capital.