Deserve unveils Mastercard certified Digital First Card, revolutionizing the entire credit card experience

By Pavithra R

Deserve, a fast-growing fintech startup has announced the launch of its Digital First Card, a revolutionary product that can decision consumers in minutes and allow the opportunity for instant spending.

The proprietary mobile-first platform will power mobile cards for major co-brand partners, affinity groups, and corporations that want to offer an embedded and seamless credit card experience to their customers or members.

The Digital First Card certified by Mastercard offers a fully digital card experience on smartphones with immediate access to the card, superior payment experience and card controls without compromising security and authentication protocols.

“We created the smartest credit card experience that’s ever been offered to consumers. Deserve and partners can use this groundbreaking platform to power a revolutionary new credit card experience for their users,” said Deserve CEO and Co-Founder Kalpesh Kapadia.

“Credit cards are no longer just a piece of plastic that spit out hard-to-read monthly statements and dense paper reports. You might leave your wallet at home, but you always have your phone,” added Kapadia.

Deserve has rebuilt the entire credit card customer journey from application and onboarding to spending, earning and redeeming rewards, making payments and reporting problems such as lost/stolen or transaction disputes, all with mobile and digital consumers in mind.

Its robust onboarding flow ensures strong identity verification and credit underwriting while minimizing friction in the process. It seamlessly allows consumers to activate the card and use it instantaneously upon approval. Deserve’s API-based technology leverages metadata and geolocation to provide useful information such as a merchant’s accurate location, photos of establishment, contact information, time of purchase, and refined categorization in a user-friendly way. Deserve’s credit card partners can also customize their rewards program to incentivize on-time payments, purchases in specific categories or at specific establishments or at specific times or any other actions that can be digitally captured via APIs.

“Mastercard is leading the charge in creating truly digital-first credit cards.  By partnering with Deserve, we are able to bring this to market and provide partners and consumers with a completely new credit card experience,” said Sherri Haymond, executive vice president, Digital Partnerships, North America, Mastercard.

Early adopters of Deserve’s Digital First Card API include the modern card issuing platform, Marqeta, and leading women’s advocacy group, Seneca Women. The Digital First Card is currently available in the Apple store, and will soon be available in Android App store.